Why I built this
I spent five days a week seeing twenty to thirty clients a day for $35 an hour.
Burning out wasn’t bad luck. It was always coming.
I went out on my own as a podiatrist with no guidance and not much business experience. I made most of the expensive mistakes myself, and worked it out eventually.
I built a practice with staff, ran it for years, then left it. I’ve spent the last two years talking to practitioners and hearing my own mistakes handed back to me, which is the part I can’t leave alone.
What is between you and the practice you meant to build?
Most assessments give you a yes or a no. Both are usually wrong.
This one gives you a starting dose: how many days a week you should go solo right now, the pattern to do it in, and the four things that have to be true before you add another day.
For most employed clinicians the honest answer is one day. That’s a beginning, not a rejection.
17 questions, about four minutes. Free, and you get your result before we ask for anything.
What it looks at
Six things decide what you can build.
- Financial runway
- How long you could go on reduced income.
- Book portability
- Whether your clients would follow you.
- Clinical confidence
- Managing what walks in with nobody down the hall.
- Business appetite
- Marketing, admin, and asking people for money.
- Life load
- Whether there is genuinely room to add.
- Motivation
- Whether you are moving toward something, or away. This one matters most.
What this looks like for you
The same screen, three different practitioners.
Where the assessment places you decides what you are told to do first, what the six areas read, and which one is holding the rest back. Here is that screen for three people at different points.
Structure not decided yet, not yet working for yourself, still employed elsewhere.
Setup path, step S0
Before you tell anyone
This is the next step that applies to you.
Marketing · getting people through the door
aiming for 3
Money · pricing, cash and the numbers
aiming for 3
Systems · not being the bottleneck
aiming for 3
People · contractors, hiring, managing
aiming for 1
Self · your hours and your limits
aiming for 3
Self sets the limit. No other track goes more than two levels above it.
What to fix first: Marketing. Level 0 now, level 3 for the practice you want.
Sole trader, 2 days a week, still employed elsewhere and renting a room, on a percentage split.
This week
Work out what one hour of your clinical time costs you to deliver.
Money, because you can't add days you can't price.
Marketing · getting people through the door
aiming for 4
Money · pricing, cash and the numbers
aiming for 3
Systems · not being the bottleneck
aiming for 3
People · contractors, hiring, managing
aiming for 1
Self · your hours and your limits
aiming for 3
Self sets the limit. No other track goes more than two levels above it.
What to fix first: Money. Level 1 now, level 3 for the practice you want.
Company, 4 days a week, your own premises.
This week
Write down the one admin task you repeat most, exactly as you do it.
Systems, because the admin grows faster than the practice does.
Marketing · getting people through the door
aiming for 4
Money · pricing, cash and the numbers
aiming for 3
Systems · not being the bottleneck
aiming for 4
People · contractors, hiring, managing
aiming for 3
Self · your hours and your limits
aiming for 3
Self sets the limit. No other track goes more than two levels above it.
What to fix first: Systems. Level 2 now, level 4 for the practice you want.
These are examples, not predictions. Everyone starts with the assessment.
Seventeen questions, free.
What it leads to
The result is the start of it, not the end.
What follows the assessment is the work itself, ordered for where it placed you. These are photographs of it, as it looks today.
Who this is for
This is for you if:
- You're employed and you've started wondering what the alternative looks like
- You've gone out on your own recently and you're making it up as you go
- You're solo and stuck, and can't tell whether the problem is pricing, marketing or capacity
- You want to grow and don't know whether the next move is more days, a second room, or a first hire
It doesn’t push you toward a size, it helps you build the one you actually want. That holds whether you’re mobile, telehealth, in a clinic or a mix, and whether you want three days a week on your own or five rooms and a team.
This isn’t for you if:
- You want someone to run your practice for you. This tells you what to do. You do it.
- You're after a quick fix. The first meaningful change takes about twelve weeks.
- You want to be told you're ready when you're not. The assessment will tell you to wait if waiting is the right call.
What you get for it
You are good at the work. Nobody taught you the other half.
- There is no course to sit through.
- What you are shown follows where the assessment places you across six areas of your practice, so somebody employed and weighing it up does not get the same thing as somebody two years in and stuck on pricing. When your answers change, so does the work.
$249, paid once.
Free, and nothing is charged without you agreeing to it first.